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Keystone will
custom-design an aggressive merchandising support program for your customers.
Our strategy is
two-fold:
1. Product
Identification through Consumer Education
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Programs Include: |
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Targeted
Mailings (product samples, news releases, recipes) to Food Editors in your
marketing area.
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Point of
Sale Cards |
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Two
attractive, full color designs (see attached samples) |
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POS
Card 1 |
POS
Card 2 |
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Nutritional
information included on card |
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Fully-laminated
cards provide durability to your display |
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Die-cut
opening in POS card #2 allows insertion of color tear off recipe pads
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Mayan
Sweets® Ad Slicks or Disks (in PC or Macintosh
format) are available for your use in Mayan Sweets® Promotions.
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Background
Information (for Produce Managers / Merchandisers / Store Supervisors) -- is
packed in onion cartons to reach your stores.
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2. Custom Designed
Promotional Programs for Your Market
Rather than relying on national print media and other generic promotions, we
have chosen to be flexible in designing a specific program and defining our
cooperative goals to meet your market needs. You may choose to promote Mayan
Sweets® onions during special events and holidays
such as Thanksgiving, Christmas, New Year, Super Bowl, and Easter. Keystone's
marketing program is custom designed to help you grow and manage this exciting
category.
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